Nectar colours

Learn about the selection of colours available to use in Nectar experiences.

Colour palettes

Nectar’s selection of colours are divided into distinct palettes. The available palettes are Primary and Monochrome.

Nectar’s core colour is purple, while yellow, green, and red are additional primary colours to add vibrancy and variation. The purple is the colour associated with Nectar by users, so it’s important to use this distinctive colour first and foremost.

Primary brand palette

Base#8223FA rgb(130, 35, 250)
Dark#6C18CB rgb(108, 24, 203)
Light#F2F1F5 rgb(242, 241, 245)

Secondary brand palette

The secondary palette contains a variety of colours to accent and identify the brand. You can use the secondary palette once the user has been fully introduced to the personality of the brand. When used with the primary palette, these colours help every interaction feel on-brand and informative.

Base#FF6D4F rgb(255, 109, 79)
Dark#D75241 rgb(215, 82, 65)
Light#F2F1F5 rgb(242, 241, 245)

Interaction palettes

The following colour palettes represent how the brand colours are used in interaction states.

Primary interaction palette

Default#8223FA rgb(130, 35, 250)
Hover#6421B8 rgb(100, 33, 184)
Pressed#4A1D83 rgb(74, 29, 131)
Disabled#D8D4E0 rgb(216, 212, 224)

Secondary interaction palette

Default#FFFFFF rgb(255, 255, 255)
Hover#8223FA 10%rgba(130, 35, 250, 0.1)
Pressed#8223FA 20%rgba(130, 35, 250, 0.2)
Disabled#D8D4E0 rgb(216, 212, 224)

Monochrome palette

The monochrome palette is a group of colours that can provide text contrast and neutrality to designs.

Black#000000 rgb(0, 0, 0)
Darker#26212F rgb(38, 33, 47)
Dark#3F384C rgb(63, 56, 76)
Base#726A82 rgb(114, 106, 130)
Light#D8D4E0 rgb(216, 212, 224)
Lighter#F2F1F5 rgb(242, 241, 245)
White#FFFFFF rgb(255, 255, 255)

Semantic palette

The semantic palette is a shared group of colours that help communicate key messages like errors, warnings, successes and understanding next steps. The consistent use of semantic colours keeps cognitive load low and makes for a unified and engaging user experience across our brands.

Error

Lighter#FFF0ED rgb(255, 240, 237)
Light#FF876F rgb(255, 135, 111)
Base#B20620 rgb(178, 6, 32)
Dark#D75241 rgb(215, 82, 65)
Darker#AF3734 rgb(175, 55, 52)

Info

Lighter#E8F1FB rgb(232, 241, 251)
Light#428FDA rgb(66, 143, 218)
Base#1976D2 rgb(25, 118, 210)
Dark#1669BA rgb(22, 105, 186)
Darker#135CA3 rgb(19, 92, 163)

Success

Lighter#E6FBF5 rgb(230, 251, 245)
Light#2EE0AB rgb(46, 224, 171)
Base#00D999 rgb(0, 217, 153)
Dark#00B587 rgb(0, 181, 135)
Darker#008971 rgb(0, 137, 113)

Warning

Lighter#FFFAE6 rgb(255, 250, 230)
Light#FFD62E rgb(255, 214, 46)
Base#FFCD00 rgb(255, 205, 0)
Dark#DAA401 rgb(218, 164, 1)
Darker#B47C02 rgb(180, 124, 2)

Colour accessibility

To comply with the Web Content Accessibility Guidelines AA standard contrast ratios, choose colours from the Nectar palette that have sufficient colour contrast between them so that people with low vision can see and use our products.

Primary palette accessibility

When using Purple Base (#8223FA) as a background colour, only use Monochrome White (#FFFFFF) or Monochrome Lighter (#F2F1F5) for text.

Do
Minimal contrast ratio: 4.5
Monochrome White
Monochrome Lighter
Don't
Fail
Monochrome Light
Monochrome Light

When using Red Base (#FF6D4F), Green Base (#00D999) or Yellow Base (#FFCD00) as a background colour, use the Darkest extended colour of the base colour for text.

Do
Minimal contrast ratio: 4.5
Red Darkest
Green Darkest
Yellow Darkest
Don't
Fail
Monochrome White
Monochrome White
Monochrome White

Further reading


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