Onboarding messages help users get started with a new feature or product. They should educate, excite and drive users to take actions in the experience.
Clearly explain the new feature or product to the user.
Do
How Click & Collect worksPick a slot that works for you from over 300 stores, and we'll have your shopping ready and waiting for you on the day of your collection.
Don't
Welcome to Click & CollectClick & Collect is the easiest way to shop.
Make sure users understand what steps they’ll be taking during onboarding and why they should take them.
Do
Add your Nectar card to make it even easier to collect points online.
Don't
Add your Nectar card.
Talk about the benefits
Explain the benefits of a new feature or product, not just how to use it.
Do
To start using SmartShop, you need to add your Nectar card. Once you do, you’ll earn Nectar points every time you shop.
Don't
To start using SmartShop, you need to add your Nectar card.
Be careful not to oversell the benefits of a new feature or product.
Do
With Visual Search you can use your camera to take a photo, then find similar looking products that we offer.
Don't
With Visual Search you can find anything you need by simply taking a photo.
Encourage action
Give guidance to help users understand if moving onto the next step is right for them.
Do
By submitting this application, you’ll begin a credit check which will affect your credit score.
Don't
Submit the application to continue.
Be encouraging but don’t assume the user will take the next step.
Do
You can get free delivery on your first order.
Don't
You’re just a few clicks away from completing your first order.
Don't overload the user
Break tasks and information into stages so users aren’t overwhelmed with information.
Do
Scan the barcode on the item you want to add using the camera on your phone.
Don't
Scan your items, pop them straight into your bag, then scan the QR code when you’re ready to check out to transfer your shop to the self-service machine.
Don't make it sound too easy
Don’t assume or make out that the new feature or product will be easy for users to complete or understand. This can alienate users who find new features or products difficult to use.
Do
Setting up your account takes less than 5 minutes.
Don't
Setting up your account is a piece of cake.
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