Numbers, dates and time

How to write numbers, dates and time in your experiences.

Writing numbers

Use numerals instead of words

Using numerals for numbers makes content easier to read, especially if the number is above 9.

Do
You have 5 new notifications
We’ve reduced prices on more than 30 items
Don't
You have five new notifications
We’ve reduced prices on more than thirty items

In certain circumstances, spelling the number out will make more sense than using numerals.

Do
It’s a one-off deal
One or two of them
Don't
It’s a 1 off deal
1 or 2 of them

If using ordinal numbers, like first and second, spell those out up to ninth. After that, use 10th, 11th and so on.

Do
Your first delivery will arrive tomorrow morning
That's your 13th order with us
Don't
Your 1st delivery will arrive tomorrow morning
That's your thirteenth order with us

Use commas for numbers over 999

Use a comma for numbers above 999.

Do
  • 7,000
  • 23,756
Don't
  • 7k
  • 23756

Plural numbers do not need apostrophes.

Do
  • 1,000s
Don't
  • 1,000's

Spell out millions and billions

If you're not writing about money, spell out millions and billions.

Do
  • 3 billion people
Don't
  • 3,000,000,000 people

If you're writing about money, abbreviate millions and billions.

Do
  • £3m in profit
Don't
  • £3 million in profit

Be consistent when writing about money

Don’t use a space between the currency symbol and the number.

Do
£35.99
Don't
£ 35.99

When a user is checking out, include a decimal point and the pence even if the amount is a round number.

Do
£50.00
Don't
£50

In normal sentences, don’t include a decimal point or the pence if the amount is a round number.

Do
Get £10 off your first shop
Don't
Get £10.00 off your first shop

Write out the entire number for all amounts under £1 million.

Do
  • £3,000
  • £750,000
Don't
  • £3k
  • £0.75million

Split phone numbers into 3 segments

For geographic landline numbers, separate the area code from the local numbers with a space, and then separate the local numbers into two segments.

Depending on the location, the area code could be 3, 4, or 5 digits. For example, 020 for London, 0161 for Manchester, or 01792 for Swansea.

For mobile numbers, split them into three segments with 5 digits at the start and two segments of three at the end.

Do
  • 020 1234 5678
  • 0161 123 4567
  • 01792 123 456
  • 07123 456 789
Don't
  • 020-1234-5678
  • 01611234567
  • (01792) 123456
  • 07123456789

Writing dates

Consider the circumstances

There's not one ideal date format for every situation. You should find the one that works best for the circumstance.

We've included some guidance around the most preferred formats and when and how to use them.

Use the long date format

Where possible, write dates as 2 March or 27 October 2020. Don’t include ‘th’ or any commas.

Do
  • 25 April
  • 6 June 2020
Don't
  • 25th April
  • 6th June 2020

Only include the year if it’s relevant for the user. Include the day if that information is likely to be useful. If you do, the year can be left out of the date, especially if it's the current year.

Do
Tuesday 27 October
Don't
Tuesday 27 October 2021

Avoid numerical dates

Where possible, don't use numerical-only date formats as they can be confusing. If space is an issue, you can use a 3-letter abbreviation for the months. Don’t use a full stop after the month.

Do
  • 6 Feb
  • 15 Oct
Don't
  • 06/02/2020
  • 15 Oct.

If you need to use a numerical date, use the format DD/MM/YYYY.

Do
04/09/2020
Don't
04/09/20

Use the word 'to' for date ranges

For date ranges, use ‘to’ instead of a hyphen as it’s easier for screen reader users to understand. If your date range is in the same month, still include the month both times.

Do
  • 10 April to 14 April
  • Monday to Friday
  • September 2019 to July 2020
Don't
  • 10 - 14 April
  • Monday - Friday
  • September 2019 - July 2020

Writing time

Use the 12-hour clock

Use the 12-hour clock where possible, followed by ‘am’ or ‘pm’ without any spaces.

Do
  • 7.30pm
  • 5pm
Don't
  • 19:30
  • 17:00

Use the word 'to' for time ranges

For time ranges, use ‘to’ instead of a hyphen as it’s easier for screen readers to understand. If your time ranges are both in the morning or afternoon, still include am/pm after both times.

Do
  • 7.30pm to 8.30pm
  • 10am to 11am
Don't
  • 7:30 - 8:30pm
  • 10-11am

Be careful writing about midnight

Use ‘11.59pm’ instead of ‘midnight’. Midnight is the first minute of the day, not the last.

Do
Register for priority delivery by 11.59pm on Tuesday 14 June.
Don't
Register for priority delivery by midnight on Tuesday 14 June.

Use ‘midday’ instead of ‘12pm’ or ‘noon’.

Do
We’ll deliver your order at midday.
Don't
We’ll deliver your order at 12 noon.

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